Voir haircare - PACKAGING COPY

VOIR HAIRCARE / Head of copy

PROJECT: I was Co-Creator and Head of Brand Operations for Voir Haircare (formerly Head of Copy). From concept to creation, I single-handedly executed all written copy and editorial content for the brand. Copywriting projects include developing the brand name and brand identity, digital and in-store marketing assets, and product packaging (product names, product descriptions, and usage guidelines) for eight unique products and three premium gift sets. I also developed all of the copy for the first generation of Voir’s direct-to-consumer e-commerce channel: www.voirhaircare.com.

CLIENT: Voir Haircare is a cruelty free Canadian haircare collection inspired by the art of nature. Shop Voir at leading beauty retailers including ULTA, Hudsons’s Bay, and Free People.

Discover more at voirhaircare.com.

A Walk in the Sun: Luxury Hair Oil

Product copy: Radiant and uplifting, you are destined for the unwavering beauty of the sun. This light golden elixir is packed with fortifying natural oils from rosehip, avocado, and jojoba that calm frizz and nourish each strand for hair that’s instantly soft, smooth, and shining to perfection. Use it as a quick fix for unruly flyaways, a detangler, or pre-shampoo treatment, or leave it on overnight for deep conditioning—a few drops will go a long way. 

She’s Like the Wind: Invisible Dry Shampoo & Conditioner

Product copy: An exhilarating rush of wind for your tresses, this innovative micro powder is not your ordinary dry shampoo. The oil-absorbing formula is enriched with nourishing botanicals that soften your strands and withdraw impurities, while the aerosol-free pump releases poufs of the finely milled powder to blend beautifully with all hair colours and textures, leaving no white residue behind. A saviour when you’re short on time, it instantly boosts volume, mattifies roots, and leaves hair feeling fresh and lifted between washes. 

Sunrise Rituals: Signature Shampoo

Product copy: Rise to the beginning of something beautiful. Formulated with an active blend of hyaluronic and lactic acids, this botanical-infused cleanser gives you everything you need for flawless hair: body, volume, hydration, strengthening, smoothness and shine.

Rainforest Mist: Flawless Finish Hairspray

Product copy: There’s magic in the mist. Perfect for everyday styling, this superfine spray offers a buildable light to medium hold that leaves hair soft, shiny and flexible. The eco-minded non-aerosol bottle releases a weightless mist that creates even coverage without leaving a stiff or sticky residue behind.

Rhythm of the Rain: Hair Masque & Scalp Detox

Product copy: Pure and soothing, the patter of rain is a lullaby for the soul. Blended with shea butter and argan oil, this cleansing cream is rich with nourishing natural botanicals that restore scalp health and replenish moisture for shining hair that’s sumptuously soft, strong, and hydrated to perfection.

Secrets in the Snow: Soft Styling Foam

Product copy: Cool and invigorating, this velvety styling foam is like a whip of downy soft snow for your strands. The multitasking formula coats each hair fibre with a weightless, buildable hold that defines natural texture and calms frizz, resulting in voluminous hair that’s touchably soft and nourished—never crunchy or sticky.

Sunset Rituals: Signature: Conditioner

Product copy: Fall in love with a sunset state of mind. Infused with hydrating botanicals and an active blend of hyaluronic and lactic acids, this creamy conditioner nourishes each strand to smooth frizz, boost moisture and enhance shine.

Perfecting Prism: Color Protecting Pre-Shampoo Treatment

Product copy: When your light shines, it illuminates all things beautiful. Infused with strengthening black spruce and safflower seed extracts, this color-boosting treatment protects processed hair against fading, chemical damage, and breakage while restoring vibrancy and shine.